Our Producers understand how to communicate the message to any audience. Many corporations, and advocacy groups have enlisted ESM to convey these messages, on screen. We employ all of the latest digital technology, allowing us to deliver a high quality, versatile, multi-purpose product to a variety of audiences across several channels. These projects are usually connected to important events or initiatives. The image of a client to the respective audience and media is extremely important, and must be trusted to high-level professionals.
Case Studies
City of Philadelphia Philadelphia Coca Cola Bottling Company
United States Steel Corporation NovaCare Rehabilitation Tasty Baking Company
AstraZenica Greater Philadelphia Chamber oF Commerce
City of Philadelphia Select Greater Philadelphia
Arts & Business Council of Greater Philadelphia
Huntington's Disease Society of America The Freedoms Foundation
Greater Philadelphia Chamber of Commerce The Violet Pot Company
Title: "Our Philadelphia, With Mayor John F. Street"
Produced and Directed by Scott Mirkin
Commissioned by the City of Philadelphia, Office of the Director of Commerce. To produce a long form documentary, to be presented by, and starring Mayor John F. Street. This cycling tour of Philadelphia, illustrating the many success stories of one of the administration’s signature strategies, the Neighborhood Transformation Initiative, as well as the improvement within the Philadelphia School District, Center City, the business climate, and the New River City Initiative. ESM Productions had 21 days to conceive, shoot, and edit this piece that premiered to the media and business community to positive reviews.
Title: "Philly Coke, 100 years and Still Growing"
Producer: Scott Mirkin
Synopsis: Commissioned by the Philadelphia Coca Cola Bottling Company to produce a long-form documentary detailing the history of Coca Cola and the Philadelphia Bottling Franchise, as well as commemorating 100 years serving the city. ESM was pleased to work with Voice-Over legend Harry Kalas on this project.
Title: " KIPC, Jobs, Revenue, and Restoration, Now"
Producers: Scott Mirkin and Christian Pizzi
Click here to download entire documentary.
Synopsis: Commissioned by U.S. Steel to illustrate the revitalization of the former Fairless Works and highlighting the benefits of the 2005 KOIZ designation by Pennsylvania Governor Rendell. This long-form documentary takes the audience through the life of the fully integrated steel mill, its gradual shutdown, and the investment in re-developing this unique parcel of land, perhaps the most attractive materials processing site in the Northeast United States. A shorter, virtual tour of the site was produced and distributed worldwide, in several languages.
Title: "Workplace Strategies"
Synopsis: Commissioned by NovaCare Rehabilitation to produce this short-format, informational piece focused on the reduction of workers compensation costs for medium and large size companies. NovaCare staff delivers pre-employment screening, injury prevention, fitness programs, and rehabilitation on site. This piece was presented and distributed to Risk Management professionals at their Annual Convention.
Title: “Brand New Day”
Producer: Scott Mirkin
Synopsis: Commissioned by Tasty Baking Company to illustrate their “Brand New Day,” the first 100 days with the new management team. The short-form video impressed the employees and investment community at Tasty Baking. This piece premiered in New York City for analysts and investors at the first “road show” in the company’s history.
Title: “Inside the Manufacturing Process”
Producer: Scott Mirkin
Synopsis: Commissioned by AstraZeneca’s Newark, Delaware Research and Development Facility to document the manufacturing process from start to finish. From the raw materials arrival at the loading dock, through the many fascinating processes, this piece served as a virtual tour for the Newark facility. Premiering at the plant’s 30th Anniversary Celebration, many visitors to the site, including family of employees, were able to see this manufacturing process for the first time.
Title: "Philadelphia, City of Neighborhoods"
Producer: Scott Mirkin
Synopsis: Commissioned by the GPCC to tell the story of a few of the city’s greatest neighborhoods. The video took a candid view of the strength and vitality of the people who live in these sections. This piece premiered at the Greater Philadelphia Chamber of Commerce’s Annual Mayoral Luncheon, the Mayor’s Official Address to the business community.
Office of Commerce Director
Title: "Philadelphia, A Great Place to Live and Work"
Producer: Scott Mirkin
Synopsis: Commissioned by the Commerce Director to produce a short-format, influential opening to the Mayor’s Economic Summit. Through this video, business leaders and Government personnel were able see the city as a “young professional.” This piece premiered to the Mayor’s handpicked attendees at this historic summit.
Title: "Philadelphia Report, December 10, 2010"
Producer: Scott Mirkin
Synopsis: Commissioned by Select Greater Philadelphia to produce a newscast/talk show. Set five years in the future, the video illustrated the successful outcome of all of the economic development initiatives and the attraction of major companies to the region. This piece premiered at the historic State of the Region, a summit that included, for the first time, sitting Governors from Pennsylvania, New Jersey, and Delaware. This was the beginning of cooperation between the eleven counties that are the Greater Philadelphia Region.
Synopsis: Commissioned by Greater Philadelphia Cares to illustrate the great work of GPC, and the impact the work has on the community in a positive way. This Pro-Bono piece was presented at their Annual Breakfast Meeting.
Title: Arts & Business Council Awards,
Recipient Profile Segments
Producers: Scott Mirkin and Christian Pizzi
Synopsis: Commissioned by the Council to produce a 60-second video profile, illustrating the “Volunteer for the Arts” project, and the impact it has had on the organization he or she serves. These segments are premiered at the Arts and Business Council Awards, which are attended by over 1,700 people.
Title: William Fox, Inaugural Award
Producer: Scott Mirkin
Synopsis: Commissioned by the HDSA to illustrate the effects of this disease, and how it has affected William Fox and his family. Fox, an entrepreneur and founder of Fox & Lazo Real Estate, had developed the disease. The video took an honest look into the lives of the Foxes and others who have been affected by Huntington’s Disease. This Piece premiered at the Inaugural William Fox Humanitarian Award Ceremony.
Title: "Our Freedom"
Synopsis: Commissioned by The Freedoms Foundation to tell the story of the initiatives and impact of this historic organization. The setting for this piece was the historic district in Old City, Philadelphia.
Title: Paradigm Award Recipient Profiles
Producer: Scott Mirkin
Synopsis: Commissioned by the GPCC to produce a short-form biographical piece on the recipient of the Region’s Premier Businesswomen Award. This piece is premiered at the GPCC’s Paradigm Award, attended by over 800 people. (1999-2005)
Title: "The Violet Pot"
Producer: Scott Mirkin
Synopsis: Commissioned by the inventors and manufactor of the self-watering African violet pot. This piece served as both a marketing piece for the product, as well as a detailed instructional on the construction and arrangement of the sales display. The video was distributed to hundreds of home improvement stores across the US, including Lowes and Home Depot.