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Roc Nation contracted ESM Productions to design, build and produce an Alicia Keys pop-up event at the historic Rink at Rockefeller Center with only 38 hours from idea to performance.
Our team engineered a plan to maneuver through holiday season traffic, building restrictions, and vehicular challenges to design an optimal set to fit the limited space.
ESM Productions provided a successful, full-scale production in 38 hours, netting over 1,000 people in attendance.