Nicki Minaj Debut Appearance in Brazil

650,000 Visitors in One Iconic Venue: A Cultural Phenomenon

Tidal Music contracted ESM Productions to produce all elements of an international show featuring Nicki Minaj in just 21 days.

Executing the Impossible: Transforming a Landmark in Record Time

Our team secured the venue, coordinated all logistical and design elements -- including the shipment of all set components from the United States to Brazil – ensured all members of the production and artist team gained proper clearance through immigration and customs, coordinated all artist transportation and developed a ticketing and VIP strategy.

From a Three-Month Plan to a Six-Month Milestone

ESM Productions successfully produced Nicki Minaj’s unique, sold-out showcase in São Paulo, Brazil.

Case Study